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This Product is the original item sold in any major retail store or listed on the manufacturer website.

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This Product is the original LG TV sold in any major retail store or listed on the manufacturer website 10 Bit. 


View content at four times the resolution of 1080p with the LG B7A-Series 55"-Class UHD Smart OLED TV. It will upscale lower-resolution video sources to near-4K quality for improved clarity. This TV has a 54.6" OLED display for enhanced black levels and virtually infinite contrast. Supporting the HDR10, Dolby Vision, and HLG standards for HDR, the B7A can display a wider range of color with compatible content than non-HDR TVs. 

The B7A has built-in Wi-Fi and Ethernet connectivity to allow access to your favorite apps and Internet-based content via the LG Content Store and the integrated web browser. You can use your tablet or smartphone for media sharing and screen mirroring on the B7A. With four HDMI inputs, there are multiple options for connecting high-definition video sources. It also features a composite RCA input for analog sources. Three USB ports are onboard for connecting multimedia peripherals like flash drives.


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Perfect Black 
OLED pixels create their own light, and can switch off to achieve perfect black levels with zero light bleed, revealing enhanced shadow detail while providing a foundation for color and contrast.
Active HDR with Dolby Vision 
Active HDR analyzes and optimizes HDR10 content scene-by-scene for an augmented High Dynamic Range experience. The B7A-series also supports Dolby Vision as well as the backward-compatible HLG HDR standard.
Billion Rich Colors 
The availability of a billion rich colors gives the TV a palette 64-times broader than conventional televisions, to reproduce images with more subtle and precise gradations for a more lifelike picture.
Additional Features 
  • Cinematic Color 
  • Ultra Luminance 
  • Pixel Level Dimming 
  • HDR Effect 
  • True Color Accuracy 
  • Wide viewing angle 
  • 4K Upscaler 
  • webOS 3.5 
  • Natural Voice Recognition 
  • Universal control capability 
  • LG Content Store (app store) 
  • Full Web Browser 
  • Channel Plus 
  • Screen / Content Share 
  • OLED Surround 
  • Hi-Fi Audio 
  • Wireless Sound Sync 
  • 802.11ac Wi-Fi built-in 
  • Wi-Fi Direct 
  • IP Control 
  • Simplink (HDMI CEC)